What’s Your Marketing Story? (Part 1 in a Series of Yet-to-be-decided Length)
A friend’s daughter asked me the other day what it was that I did for a living.
Given that she is 7 years old, my usual answer, ?I own and run my own marketing communications agency, wasn’t cutting it.
I could tell by the blank stare I got in return for that answer.
Considering my audience, trying again [...]
