You’ve signed on the dotted line! You’re now committed to make twelve, hefty monthly payments to your Yellow Pages publisher. So what exactly have you purchased? The chance to present your business to the community in the most favorable light possible? Are you going to try and brand an ?image? for your company? Have you [...]
Seniors watch more television than any other group. But unless you’ve got a ton of cash, let’s uncover the more cost effective ways to market to seniors. You can affordably build an effective senior market campaign around newspaper, radio and direct mail. Let’s go well beyond telling you that for senior sites or direct mail [...]
Why do people join a network marketing company one week, then in two months, drop out? What frustrates network marketers the most? What causes most network marketers to quit before they even reach their full potential? Is it the crop? Is it the company? Is it their upline? Is it the compensation plan? Is it [...]
Why determinetle for ” Half & Half ” when you can have ” the full Monty ” ?
Adding a sip of whipped milk into your coffee automatically transforms it into a tasty and exclusive Cafe Latte, a really value-added thing to do nowadays if you are in the Coffe-Shop business.
However, adding a bit of price-beaten [...]
Ideally, when you perform customer service, it is done on a one-on-one basis with each of your customers. That works quite well in the offline world ? but on the Internet, that simply will not do. Your customers are literally all over the world, and there is no way that you can really deal with [...]
Maybe it was the commercials for the recent release of the video game based on the movie based on one of my all-time favorite novels that got me to thinking about how great marketers are just like Don Corleone, the infamous Godfather.
We all need to “make ‘em an offer they can’t refuse.”
Now, I’m not proposeing [...]
Solid clinical knowledge and skills may be enough for providing good therapy. However, it is not enough to get referrals and attract clients.
Getting clients is key to building a thriving practice. But this is where many practitioners struggle.
Many therapists feel awkward about marketing.
Marketing is simply getting the word out about who you are and what [...]
1. creating brochures for your general practice and for each specialty or place service.
2. Develop or polish your networking skills and network with strategic professionals (referral sources) and/or members of your place market.
3. Develop a seminar or workshop related to your place service.
4. Have a monthly or quarterly newsletter and send it to referral sources, [...]
A place market is a group of people with common characteristics, issues and concerns.
For example, attorneys, couples dealing with infertility, parents of children with ADHD, children whose parents divorced and career women over 40 are all potential places.
Defining your services and target groups are an important step in effective marketing. It is not enough to [...]
Solid clinical knowledge and skills may be enough for providing good therapy. However, it is not enough to get referrals and attract clients.
Getting clients is key to building a thriving practice. But this is where many practitioners struggle.
The thing is, you can make a living helping others. But you have to let go of the [...]