Archive for September, 2008

Using Colour in Advertising Is a Science – From a South African Perspective

Colour plays a vital role in packaging as is easily observed in a supermarket. The colour of a package transforms it into an effective silent persuader: it captures attention, exhibits the crop and differentiates it. The marketer must decide his targets reaction to different colours. The dominant colour or colours chosen for the package must [...]

Global Hype Kills Readers

AMAZING. Every second book in the shop is defined as a world bestseller. And in your public library your fishing fingers always seem to find an author labelled as a literary genius.
Not since the papyrus crop failed the pharaohs has there been such a big dilemma. It’s personal, it’s a plague, it’s a downright shame. [...]

Do Safelists Work?

What is a safelist?
A safelist is a website that provides a way for people who join to send out ads and information to each other. Many of the ads found on safelists concern ways to make money online. Safelists were creatingd mainly in response to the CAN-SPAM Act of 2003, which placed serious restrictions on [...]

How to Write a Marketing Plan

Most businesspeople agree that good planning is essential for success. Even so, it’s surprising how many companies don’t creating a thorough plan to generate and manage their customers.
A marketing plan is a detailed roadmap that outlines all your marketing strategies, tactics, activities, costs and projected results over a period of time. The plan keeps your [...]

Real Learning By Doing… A Marketing Internship

Some people learn best by reading text… others by listening to audio. Most do well with video and excel even more with a live interactive group teaching environment. Mentoring programs have become very popular recently with that realization. Why beat your own path when you can hire someone who has already been down that path [...]

14 Places to find Great advertising Ideas – from a South African Perspective

Creating great ideas is not a very difficult task to overcome, you may say ” .. But, I do not have a creative bone in my body”. All I can say to you is open your eyes, think out the box and generating ideas will literally fall into your lap. People often ask me how [...]

A Different View on Pricing – From a South African Perspective

A business investigationing and developing a new crop normally designs it first and the estimates the cost to decide the final price. If the cost – and the resulting price – are too high, the crop will go back to the drawing board for more revisions, delaying the introduction of the new crop.
The Japanese approach [...]

Article Marketing – A Brief Scenario

To begin with, Article Marketing has increasingly supposed a lot of importance as an effective and indispensable SEO (Search Engine Optimization) strategy. Seasoned Search Engine Optimizers are recommending as well as practicing this strategy extensively in order to promote the business interests of their clients. And they are not doing it as a matter of [...]

Logo – Its Significance!

Logo! What does it represent? This is a basic question that comes to the mind, when we think of a logo. Logo is the smallest and the shortest form to convey the identity, thoughts, vision, and intentions of a person, or a corporate. It is also a symbol and representative of corporate mission. This could [...]

How To Advertise In The Right Way: More Sales!

It is not hard to know how to advertise your business.
First of all, you must build the credibility for your business in order to make more sales in return.
Follow these proposeions:
Promise your readers an end result or outcome in your ad. You must give them a solid guarantee that your crop will solve their problem.
Give [...]